![]() ![]() Known for his icy cool attitude on the court, the San Antonio Spurs legend brought the shoe into the spotlight, helping Nike forever solidify its relationship with basketball. San Antonio Spurs’ George Gervin beats Chicago Bulls’ Mark Olberding in Nike Blazer sneakers on Oct. To get eyes on the model on the court, Nike tapped NBA basketball star George “The Ice Man” Gervin to debut the shoe. The 1970s were the early days of technical performance sneakers, and basketball players opted for shoes with rubber soles for sturdy support and traction. To buy: Nike Blazer Mid ’77 Vintage, $180. Loved for its simplicity, the Nike Blazer was one of the most technologically advanced shoes for basketball at the time. Nike named the style “the Blazer” after its regional NBA team, the Portland Trail Blazers. Two years later, the Beaverton, Ore.-based brand plastered its now-famous Swoosh logo on a plain white high top sneaker. It wasn’t until 1971 that Nike would adopt its iconic name and Swoosh logo, which was conceptualized by a design student named Carolyn Davidson for $35. ![]() Originally named Blue Ribbon Sports, the brand was founded by Bill Bowerman and Phil Knight as an organization that distributed Japanese footwear in the U.S. ![]() When Nike created the Blazer, the brand’s first basketball sneaker, the company was only nine years old. Kansas City Chiefs Heiress Gracie Hunt Laces Into Merrell x Sweaty Betty Sneakers for Aspen Hike Off-White x Blazer Mid ‘All Hallows Eve’ Courtesy of Goat ![]()
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